These charts reflect minute-by-minute listening

behavior during the 11am hour on 5/09/2005 to

a JACK-formatted station and its music competitor.

Both charts show in five minute increments

listener tune in and tune out over the course of

this one hour of listening.

For JACKFM listener tuning varies significantly

in each five minute listening segment. The BLACK

trendline represents listening over the course of

the hour.

The graph for Music Competitor X shows a more

gradual listening experience in which the

trendline is less severe and the average

audience is higher.

This BRIDGE RATINGS XRAY analysis of

actual radio listening tuning is the first look at true

listener behavior to this new format's multi-genre

music presentation.

Sample: 96 persons 35-44 years old, 50/50 Male/

Female. Study conducted May 09, 2005

Charts represent actual listener preference

determined by use of 'dial research'

methodology.