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| 1 |
34000 |
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These charts reflect
minute-by-minute listening |
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| 2 |
31200 |
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behavior during
the 11am hour on 5/09/2005 hour to |
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| 3 |
41000 |
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a JACK-formatted station
and its music competitor. |
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| 4 |
19000 |
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| 5 |
29550 |
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Both charts show in five
minute increments |
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| 6 |
26000 |
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listener tune in and tune
out over the course of |
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| 7 |
18000 |
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this one hour of
listening. |
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| 8 |
27000 |
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| 9 |
22250 |
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For JACKFM listener
tuning varies significantly |
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| 10 |
31350 |
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in each five minute
listening segment. The BLACK |
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| 11 |
22350 |
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trendline represents
listening over the course of |
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the hour. |
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The graph for Music
Competitor X shows a more |
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1 |
52250 |
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gradual listening experience in which the |
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2 |
49000 |
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trendline is less severe
and the average |
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3 |
46000 |
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audience is higher. |
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4 |
51100 |
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5 |
55222 |
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This BRIDGE RATINGS XRAY
analysis of |
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6 |
59265 |
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actual radio listening
tuning is the first look at true |
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7 |
39233 |
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listener behavior to this
new format's multi-genre |
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8 |
35550 |
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music presentation. |
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9 |
41000 |
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10 |
44260 |
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Sample: 96 persons 25-44
years old, 50/50 Male/ |
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11 |
46110 |
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Female. Study conducted
May 09, 2005 |
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Charts represent actual
listener preference |
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determined by use of
'dial research' |
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methodology. |
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