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8
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- Diffusion of Innovation Acceptance (how quickly the technology
penetrates society)
- +
- Innovation Adoption Curve (Society’s tolerance for adopting new
technologies)
- Innovators = 2.3% of population
- Brave consumers, pulling the
change. Innovators are very important to communicating change in
society.
- Early Adopters = 13.5%
- Respectable people, opinion
leaders, try out new ideas, but in a careful way.
- Early Majority = 34%
- Thoughtful people, careful but
accepting change more quickly than average.
- Late Majority = 34%
- Skeptical people, will use new
ideas or products only when the majority are using it.
- Laggards = 16%
- Traditionalists, caring more
for the “old ways”, are critical towards new ideas and will only accept
- if the new idea has become
mainstream or even tradition.
|
Notes