The Bridge Ratings Difference

Bridge Ratings is a research company not just a ratings service. 

What does that mean?

 

1. Our methodology is based on sound consumer research principles.

2. We are in the business of tracking Listeners not Listening -
No asking for long periods of recall, no mathematical formulas for projecting Average Quarter Hour, just pure, accurate determination of cume.

3. Flexibility. Because we are a true research company, we offer flexibility the others can't. Our approach is not monolithic. Market variances require flexibility in study design to attain the most accurate results - Ours is not 'cookie cutter' audience measurement.


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