1. Our methodology is based on sound consumer research principles.
2. We are in the business of tracking Listeners not Listening -
No asking for long periods of recall, no mathematical formulas for projecting Average Quarter Hour, just pure, accurate determination of cume.
3. Flexibility. Because we are a true research company, we offer flexibility the others can't. Our approach is not monolithic. Market variances require flexibility in study design to attain the most accurate results - Ours is not 'cookie cutter' audience measurement.