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Bridge Ratings Industry Update - Internet Radio

 

For Immediate Release

Wednesday February 21, 2007

The new semi-annual study from Bridge Ratings & Research indicates the number of monthly Internet radio* listeners nationwide has jumped 26% over last year and has increased to 72 million monthly listeners from 45 million at the end of 2005..

In 2005, weekly Internet radio listening was at 15% of the U.S. population 12 and over. This new study shows that as of January 2007 that figure increased 26% to 19% of all persons 12 and older. This translates to 57 million listening to Internet Radio on a weekly basis. See latest digital projections.

Last year's study revealed that 16% of those on-line had listened to an AM/FM simulcast on the Internet. This study, completed in January 2007 with a sample of 3000 persons 12+, showed 21% having had listened to an AM/FM simulcast in the last 30 days.

Most listened to Internet radio networks:

1. AOL's On-line radio Network 15.25 Hrs per week
2. Yahoo Music 10.25 hrs per week
3. Live 365 10.6 hours per week
4. Clear Channel Online Music & Radio 9.4 hours per week

Time-spent-listening to all Internet radio increased from 2005's report:
Hours per week listening

2006
2005
12+
9:06
7:00
13-21
11:40
9:20
22-35
9:54
7:36
36+
6:35
4:40

Internet radio facts:

  • Internet radio listening is primarily a work-hour phenomenon, with 75% of all on-line listening occurring between 5 a.m. Pacific and 5 p.m. Pacific. This is down from 81% in 2005. Increased at-home listening grew to 25% 5 a.m to 5 p.m. and 79% 7 p.m - midnight Monday through Friday.
  • 15% of the week's listening took place over the weekend.
  • 35% of Internet radio listeners were between the ages of 25 and 34. 60% were younger than 35, 33% were younger than 25, and 5% were older than 55.
  • In 2005 75% of listeners were men; 25% were women. By the end of 2006 60% were men.

 

For comparison purposes, the following chart displays 2006 monthly user trends for satellite radio and Internet Radio:

The blue diamond trend line represents the month cume for Internet radio as captured during 2006 by Bridge Ratings. The red shaded area represents satellite radio's growth. The trend line in green reflects consumer interest in satellite radio over time. The Consumer Interest Trend (CIT) is based on monthly interviews with potential satellite radio subscribers in response to the question, "How likely are you to subscribe to satellite radio in the next 30 days?" Responses are scaled by a) Very Likely, b) Somewhat Likely, c) Not Likely at all. Scores are displayed across a 0.0 - 1.0 continuum. According to this trend, the lowest interest in the medium in two years of tracking this information occurred in July 2006 (0.3).

*Sample = 3000 consumers 12+
Methodology: Random digit dial telephone interviews, one person per household.

Sample error = +/- 1.5%

Markets including in this study: Los Angeles, San Francisco, Seattle, St. Louis, Chicago, Boston, Washington, DC, Miami, Dallas, Atlanta.

Bridge Ratings is a ratings and research company based in Glendale, California. We are dedicated to providing on-going, immediate, reliable, useable and affordable audience measurement services for the radio industry. Our methodology is based on sound consumer research principles. We are in the business of tracking listeners - not listening. Because we are a true research company we offer flexibility

 


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