For Immediate Release:

Monday, February 20, 2006

Page Six

In-Car Cell Phone Use Impacting Radio Listening!

In-car time-spent-listening to radio increased between 1990 and 2003 but has trended down recently.

True time spent listening to the radio* has fallen while total time-spent-talking has increased to 13 and a half minutes among those who use their cell phones during their daily commute .

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*"True Time Spent Listening" is defined as listener-focused radio listening when no cell phone activity is taking place.

Sample size: 2000 persons 18+. Sample error: +/- 2.2%

Cell phone use data from national census 1990-2003. Cell phone use data 2004-2005 provided by Bridge Ratings LLC.

For additional information or advisement, contact Bridge Ratings President Dave Van Dyke at 818.291.6420.