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Bridge Ratings Industry Update - Satellite Radio Preferences


For Immediate Release

Wednesday April 12, 2006

The new semi-annual study from Bridge Ratings & Research indicates the number of weekly Internet radio* listeners nationwide has jumped 40% over last year.

In 2005, weekly Internet radio listening remained nearly steady at about 15%. This new study shows that as of March 2006 that figure boomed 40%. This translates to 61 million or 21% of the U.S. Population is listening to Internet Radio. This figure is on track to attain Bridge Ratings' current projection of 72 million Internet Radio listeners (24% of the U.S. population) by the end of 2006. See latest projections

Growth was stimulated by significant growth in the 12-22 age demos. According to the study, nearly 30% of all 12-22 year olds have listened to Internet radio at least once in the past week. with that number jumping to 40% for persons in that age group who have listened to Internet Radio at least once a month.


*Sample = 3500 consumers 12+

Sample erro = +/- 1.5%

Markets including in this study: Los Angeles, San Francisco, Seattle, St. Louis, Chicago, Boston, Washington, DC, Miami, Dallas, Atlanta.

Bridge Ratings is a ratings and research company based in Glendale, California. We are dedicated to providing on-going, immediate, reliable, useable and affordable audience measurement services for the radio industry. Our methodolgy is based on sound consumer research principles. We are in the business of tracking listeners - not listening. Because we are a true research company we offer flexibility


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