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Bridge Ratings Report - MP3 Players & Radio

 

For Immediate Release

Wednesday August 23, 2006

According to a new Bridge Ratings consumer study the number of songs stored on MP3 players varies by amount of weekly radio listening. The study found an inverse relationship among those consumers who spend less than the average amount of time per week listening to radio of any kind (terrestrial, satellite, internet).

According to the study of 2900 persons between 12 and 64 years of age, the average weekly radio listening is 34 hours per week. This includes listening to terrestrial, satellite and internet radio. Listeners who spend less than the average 34 hours a week with radio of any kind tend to have more songs on their digital music players. The average user of a high-capacity digital music device stores only 349 songs the study found. One in four players holds between 100 and 499 songs, while 25 percent have 500 songs stored on them. 59% of those surveyed said their digital music player holds fewer than 100 songs.

Light users of radio average 410 songs while average or heavier consumers of radio average 289 songs.

The Bridge Ratings study was conducted during July and August of this year.

Also in this study 67 percent of radio consumers age 12 and older said they had no interest in using their cell phone to play back audio tracks. 26 percent of radio consumers ages 12 to 17 said they were interested in such a feature.

The study is the first comprehensive look at not only the number of songs stored on MP3 players, but also how various music genres on these devices relate to radio listening preferences.

The following chart represents the entire sample of 2900 showing the sample's overall radio format preference (all forms of radio including Internet, terrestrial and satellite) and the corresponding average percentage of song titles from that genre that appear on their player.

Format % Listening (Fav) % of Format's Music on Player
Adult Contemporary
7.3
37
Alternative
6.0
81
News/Talk
16.2
n/a
Album Rock
4.4
74
CHR
13.0
85
Classical
1.2
14
Classic Rock
4.1
52
Country
10.3
28
Hot AC
3.7
65
Smooth Jazz
3.8
39
Oldies
6.1
44
Urban
10.4
60
Spanish
11.9
91

 

Sample: 2900 persons 12-64 years of age distributed randomly on a national basis. Interviews were conducted via random digit dialing during the weeks of July 10 and August 18, 2006.

Bridge Ratings is a ratings and research company based in Glendale, California. We are dedicated to providing on-going, immediate, reliable, useable and affordable audience measurement services for the radio industry. Our methodolgy is based on sound consumer research principles. We are in the business of tracking listeners - not listening. Because we are a true research company we offer flexibility

 


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