For Immediate Release:

Friday December 16, 2005

Stern Listeners 18+ Intent Beyond January 1, 2006

Overview of this week's results:

Since January 2005, Bridge Ratings has been measuring radio listening and audience behavior in several markets where Howard Stern is heard. In response to queries regarding the potential audience Howard will take with him to the Sirius Satellite service in January of 2006, Bridge Ratings has been surveying Stern listeners in these markets* to determine the interest in subscribing to the service due to Howard's migration. With Stern's final terrestrial broadcast Bridge Ratings has updated its subscriber projections. Bridge Ratings' Stern Audience Projections - Click Here

In June, 2005, we began asking additional behavioral questions. These additional questions were asked to gather further data related to current Stern listeners and how their listening will change once Stern makes the switch to Sirius Satellite radio. How will Stern's departure impact his current terrestrial stations? Initial results were first published in July 2005.

We publish here the most current update of this information from follow-up studies conducted through December 14, 2005.

Updated Trend Chart

"Don't See Need To Subscribe" Chart

For the purposes of this survey, Bridge Ratings interviewed listeners who voted Howard as their "Favorite" morning show personality during our weekly listener surveys of these markets who spent at least one hour a week listening to the Stern show.

The following results represent Howard Stern listeners Persons 18+ .

Listeners were asked if they:

a. Were aware that Howard Stern would be moving his show to satellite radio in January 2006;

b. Would be subscribing to Sirius in order to continue to hear the "Howard Stern Show".

c. Were aware of the costs associated with subscribing to Sirius.

d. Would subscribe once they were aware of the cost implications.

At the conclusion of part "D" above, we are now asking listeners what their intent is once Stern leaves his current station. The following was asked next:

e. "Of the following choices, what is your intent once Howard Stern leaves his current radio station?"

1. "I'll keep listening to the station Howard's on now."

2. "I have no interest in listening to radio without Howard."

3. "I only listen to the station because of Howard and will seek out other stations. I have not yet decided to subscribe to Sirius Satellite Radio."

4. "I intend to follow Howard to Sirius Satellite radio."

5."I'm not sure."

6. "I do not intend to subscribe to Sirius satellite radio in the near future."

Of those who indicated they would be subscribing to Sirius in order to continue to hear the Howard Stern Show, along with the "undecideds", we also asked "How likely are you to subscribe to Sirius Satellite radio if you knew the satellite version of the Howard Stern Show included 0 commercials an hour, 4 commercials an hour, 8 commercials an hour or 16 commercials an hour?

We asked those who responded that they did not intend to subscribe to Sirius the following question:

When respondents answered "Don't See the Need", a follow-up was asked.

"What is the specific reason you "Don't see the need" to subscribe to Sirius to hear Howard Stern?"

And finally, we asked the Undecideds what was the most important consideration for them NOT to subscribe to Sirius for the Howard Stern Show?

Bridge Ratings continues to monitor the progress of Stern listeners and will provide weekly trending and first quarter 2006 updates.

Bridge Ratings' Stern Audience Projections - Click Here

*Howard Stern markets surveyed: Los Angeles, San Diego, Phoenix, Boston, Seattle, Portland, Las Vegas. 2650 listeners 18+.