For Immediate Release:
Monday, January 23, 2006
Between September 13, 2005 and January
9, 2006 Bridge Ratings interviewed 3,200 people to find out about
iPods or MP3 player use. Of the total sample 20% -- or approximately
60 million of those who are age 12 and older.
Here are some of the details:
- Men are more likely to have iPods/MP3 players than women.
15% of men have the players, compared to 11% of women.
- More than half (55%) of teens have iPods/MP3 players. 24%
of those ages 18-34 have them; and 14.5% of 25-54 year olds
- iPods/MP3 players had been toys for the upscale but that
seems to be changing. 24% of those who live in households earning
more than $75,000 have them; 13% of those living in households
earning $30,000 to $75,000 have them (up from 10%) and 8% of
those living in households earning less than $30,000 have them
(up from 6%).
- Those who use the internet are five times as likely as non-internet
users to have iPods/MP3 players, probably because internet
users can get much of the music they enjoy online. 18% of internet
users have iPods/MP3 players, compared to 5% of non-internet
- Broadband access is strongly associated with ownership of
iPods/MP3 players. Some 20% of those with broadband at home
have iPods/MP3 players, compared to 5% of those who have dialup
connections. And those who have broadband access at home and at
work, are the most likely of all to have iPods/MP3 players.
More than a third (34%) of those with broadband access at home,
work and portable locations have iPods/MP3 players.
The nationwide phone survey has a margin of error of plus or minus
1.8 percentage points.