KJAC-FM, Denver - First Anniversary as 'JACK' - First Look ...

For Immediate Release:
Wednesday, March 30, 2005

KJAC-FM, Denver – America’s First “JACK” Station One Year Later

Bridge Ratings President, Dave Van Dyke announced today the release of the

company’s March audience measurement survey for the Denver, Colorado radio market.

 

“With all the new ‘Jack’ and ‘Jack’-like clones popping up in cities across America, here at Bridge Ratings we have been curious about how the first “Jack” station in the United States (KJAC-FM/Denver) is performing. KJAC-FM will be celebrating its first anniversary with the format on April 14. We’ve learned an amazing amount of information from this survey,” explained Van Dyke. “The bottom line? JACK has legs and it powerfully delivers the Denver 25-49 year old.”

“Clearly, 105-5 JACK-FM is a key player in the Denver market,” Van Dyke continues. “The Bridge Ratings study conducted March 19th – 25 th ranks the station among the top adult stations 25-54 in both cume and “favoriteness”.

Based on Bridge Ratings’ research methodology station loyalty is best represented by how well a station converts its weekly audience to listeners who consider the station their favorite. “Favoriteness is equivalent to a station’s first-preference listeners, that group of listeners who spend the most time with a given station.” explains Van Dyke.

Bridge Ratings measures station performance more effectively because its telephone methodology reaches a significantly higher percentage of households than the common diary research method.

“This study is the most current audience measurement available for the Denver market,” adds Van Dyke, “and we are impressed that KJAC-FM is converting over 50% of its weekly audience to favorite station status. Conversion at this level is unique to this format.”

 We have found that these two statistics, when viewed together, paint a very clear picture of the health of any given radio station. A year into the format, JACK-FM Denver is very healthy.”

Following is an overview of the Bridge Ratings Denver Metro survey ranking stations by favoriteness.

DENVER METRO

 

25 – 54 ADULTS

FAVORITENESS SHARES*

 

 

KBCO(WORLD CLASS ROCK 97.3)

6.2%

KYGO(TODAYS NEW COUNTRY 98.5)

5.8%

KOA(NEWSRADIO SPORTSRADIO 850 850.0)

4.8%

KRFX(THE FOX CLASSIC ROCK 103.5)

4.6%

KJAC(1-0-5-5 JACK FM 105.5)

4.4%

KQMT(THE MOUNTAIN 99.5)

4.1%

KOSI(CONTINUOUS LITE ROCK 101.1)

3.9%

KALC(105.9 ALICE 105.9 FM 105.9)

3.4%

KXKL(KOOL 105 GOOD TIMES 105.1)

2.9%

KBPI(ROCKS THE ROCKIES 106.7)

2.7%

KTCL(ADVENTURE RADIO 93.3)

2.7%

KHOW(DENVERS TALK STATION 630.0)

2.6%

KIMN(MIX 100 VARIETY 100.3)

2.6%

KBNO(LA NUEVA QUE BUENO! 1280.0)

2.5%

KQKS(NUMB1 HIPHOP AND R AND B 107.5)

2.5%

KXPK(RADIO TRICOLOR 96.5)

2.5%

KJMN(RADIO ROMANTICA 92.1)

2.4%

KFMD(KISS FM TODAY’S HIT MUSIC 95.7)

2.1%

KJCD(DENVERS SMOOTH JAZZ 104.3)

2.1%

KDJM(JAMMIN OLDIES/CLASSIC SOUL 92.5)

2.0%

KEZW(TIMELESS MUSIC 1430 1430.0)

1.9%

KKFN(SPORTS RADIO 950 THE FAN 950.0)

1.9%

KNUS(NEWS TALK 710.0)

1.1%

KKZN(BOULDER'SPROGRESSIVETALK 760.0)

1.0%

 

 

 

* = Listeners who said station was their favorite, “the one they listen to most.”

 

 

 

 

25 -54 ADULTS

CUME SHARES

KBCO(WORLD CLASS ROCK 97.3) 15.6%
KYGO(TODAYS NEW COUNTRY 98.5) 14.6%
KOA(NEWSRADIO SPORTSRADIO 850 850.0) 12.0%
KRFX(THE FOX CLASSIC ROCK 103.5) 11.6%
KQMT(THE MOUNTAIN 99.5) 10.2%
KOSI(CONTINUOUS LITE ROCK 101.1) 7.8%
KALC(105.9 ALICE 105.9 FM 105.9) 7.8%
KJAC(1-0-5-5 JACK FM 105.5) 7.5%
KXKL(KOOL 105 GOOD TIMES 105.1) 7.3%
KTCL(ADVENTURE RADIO 93.3) 7.2%
KBPI(ROCKS THE ROCKIES 106.7) 7.0%
KIMN(MIX 100 VARIETY 100.3) 6.9%
KHOW(DENVERS TALK STATION 630.0) 6.6%
KXPK(RADIO TRICOLOR 96.5) 6.5%
KQKS(NUMB1 HIPHOP AND R AND B 107.5) 6.4%
KBNO(LA NUEVA QUE BUENO! 1280.0) 6.0%
KJMN(RADIO ROMANTICA 92.1) 5.8%
KJCD(DENVERS SMOOTH JAZZ 104.3) 5.6%
KFMD(KISS FM TODAY’S HIT MUSIC 95.7) 5.0%
KDJM(JAMMIN OLDIES/CLASSIC SOUL 92.5) 4.8%
KEZW(TIMELESS MUSIC 1430 ) 4.2%

Bridge Ratings was founded in 2003 by former CBS Vice President, Dave Van Dyke. The service offers a more reliable, frequent and useable audience measurement product for the radio industry. Its telephone methodology generates immediate results and reflects current listening trends. Bridge Ratings is also known for its audience migration studies which have been helping clients better understand the impact of on-demand media technology.

1200 person Total sample 25-54 Adults Denver Metro Sample error +/- 2.9%

 

 

 


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