For Immediate Release:
Wednesday, March 30, 2005
KJAC-FM, Denver – America’s
First “JACK” Station One Year Later
Bridge Ratings President, Dave Van Dyke announced today the
release of the
company’s March audience measurement survey for the Denver,
Colorado radio market.
“With all the new ‘Jack’ and ‘Jack’-like
clones popping up in cities across America, here at Bridge Ratings
we have been curious about how the first “Jack” station
in the United States (KJAC-FM/Denver) is performing. KJAC-FM
will be celebrating its first anniversary with the format on
April 14. We’ve learned an amazing amount of information
from this survey,” explained Van Dyke. “The bottom
line? JACK has legs and it powerfully delivers the Denver 25-49
year old.”
“Clearly, 105-5 JACK-FM is a key player in the Denver
market,” Van Dyke continues. “The Bridge Ratings
study conducted March 19th – 25 th ranks the station among
the top adult stations 25-54 in both cume and “favoriteness”.
Based on Bridge Ratings’ research methodology station
loyalty is best represented by how well a station converts its
weekly audience to listeners who consider the station their favorite. “Favoriteness
is equivalent to a station’s first-preference listeners,
that group of listeners who spend the most time with a given
station.” explains Van Dyke.
Bridge Ratings measures station performance more effectively
because its telephone methodology reaches a significantly higher
percentage of households than the common diary research method.
“This study is the most current audience measurement available
for the Denver market,” adds Van Dyke, “and we are
impressed that KJAC-FM is converting over 50% of its weekly audience
to favorite station status. Conversion at this level is unique
to this format.”
We have found that these two statistics, when
viewed together, paint a very clear picture of the health of
any given radio station. A year into the format, JACK-FM Denver
is very healthy.”
Following is an overview of the Bridge Ratings
Denver Metro survey ranking stations by favoriteness.
DENVER METRO
25 – 54 ADULTS
FAVORITENESS SHARES*
|
|
KBCO(WORLD CLASS
ROCK 97.3) |
6.2% |
KYGO(TODAYS NEW COUNTRY
98.5) |
5.8% |
KOA(NEWSRADIO SPORTSRADIO
850 850.0) |
4.8% |
KRFX(THE FOX CLASSIC
ROCK 103.5) |
4.6% |
KJAC(1-0-5-5 JACK
FM 105.5) |
4.4% |
KQMT(THE MOUNTAIN
99.5) |
4.1% |
KOSI(CONTINUOUS LITE
ROCK 101.1) |
3.9% |
KALC(105.9 ALICE
105.9 FM 105.9) |
3.4% |
KXKL(KOOL 105 GOOD
TIMES 105.1) |
2.9% |
KBPI(ROCKS THE ROCKIES
106.7) |
2.7% |
KTCL(ADVENTURE RADIO
93.3) |
2.7% |
KHOW(DENVERS TALK
STATION 630.0) |
2.6% |
KIMN(MIX 100 VARIETY
100.3) |
2.6% |
KBNO(LA NUEVA QUE
BUENO! 1280.0) |
2.5% |
KQKS(NUMB1 HIPHOP
AND R AND B 107.5) |
2.5% |
KXPK(RADIO TRICOLOR
96.5) |
2.5% |
KJMN(RADIO ROMANTICA
92.1) |
2.4% |
KFMD(KISS FM TODAY’S
HIT MUSIC 95.7) |
2.1% |
KJCD(DENVERS SMOOTH
JAZZ 104.3) |
2.1% |
KDJM(JAMMIN OLDIES/CLASSIC
SOUL 92.5) |
2.0% |
KEZW(TIMELESS MUSIC
1430 1430.0) |
1.9% |
KKFN(SPORTS RADIO
950 THE FAN 950.0) |
1.9% |
KNUS(NEWS TALK 710.0) |
1.1% |
KKZN(BOULDER'SPROGRESSIVETALK
760.0) |
1.0% |
|
|
|
|
* = Listeners who said
station was their favorite, “the one they listen
to most.” |
|
|
|
25 -54 ADULTS
CUME SHARES
| KBCO(WORLD CLASS ROCK 97.3) |
15.6% |
| KYGO(TODAYS NEW COUNTRY 98.5) |
14.6% |
| KOA(NEWSRADIO SPORTSRADIO 850 850.0) |
12.0% |
| KRFX(THE FOX CLASSIC ROCK 103.5) |
11.6% |
| KQMT(THE MOUNTAIN 99.5) |
10.2% |
| KOSI(CONTINUOUS LITE ROCK 101.1) |
7.8% |
| KALC(105.9 ALICE 105.9 FM 105.9) |
7.8% |
| KJAC(1-0-5-5 JACK FM 105.5) |
7.5% |
| KXKL(KOOL 105 GOOD TIMES 105.1) |
7.3% |
| KTCL(ADVENTURE RADIO 93.3) |
7.2% |
| KBPI(ROCKS THE ROCKIES 106.7) |
7.0% |
| KIMN(MIX 100 VARIETY 100.3) |
6.9% |
| KHOW(DENVERS TALK STATION 630.0) |
6.6% |
| KXPK(RADIO TRICOLOR 96.5) |
6.5% |
| KQKS(NUMB1 HIPHOP AND R AND B 107.5) |
6.4% |
| KBNO(LA NUEVA QUE BUENO! 1280.0) |
6.0% |
| KJMN(RADIO ROMANTICA 92.1) |
5.8% |
| KJCD(DENVERS SMOOTH JAZZ 104.3) |
5.6% |
| KFMD(KISS FM TODAY’S HIT MUSIC 95.7) |
5.0% |
| KDJM(JAMMIN OLDIES/CLASSIC SOUL 92.5) |
4.8% |
| KEZW(TIMELESS MUSIC 1430 ) |
4.2% |
Bridge Ratings was founded
in 2003 by former CBS Vice President, Dave Van Dyke.
The service offers a more reliable, frequent and useable
audience measurement product for the radio industry.
Its telephone methodology generates immediate results
and reflects current listening trends. Bridge Ratings
is also known for its audience migration studies which
have been helping clients better understand the impact
of on-demand media technology.
1200 person Total sample
25-54 Adults Denver Metro Sample error +/- 2.9%
|
|
