First Winter Book for Ventura/Oxnard Released...

For Immediate Release:
Thursday, March 4, 2004

Bridge Ratings founder and President, Dave Van Dyke, announced today the release of the company's first complete 12-week audience measurement survey for Oxnard/Ventura, California their first measured market.

"We've learned an amazing amount of information from this survey," remarked Van Dyke. "Among them, 1. Bridge Ratings' study mines "phantom cume" more effectively than other services and 2.   We've eliminated the bizarre inconsistencies represented in other ratings services because our methodology more effectively reflects market population. This Fall study confirms that listening patterns don't change all that much from week to week and month to month.  

Stations showing upward trending during the 12-week survey period which began on November 11, 2003 and completed February 29 are:   KCAQ, KHAY-FM, KXLM-FM, KBBY-FM, KFYV-FM, and KOCP-FM.

Down trending stations include: KMLA-FM, KSSC-FM, KVTA.

Bridge Ratings more effectively measures cume shares and favoriteness. "Cume share is the station's audience represented as a percentage of all those listening to the radio during a given week," explains Van Dyke. "Favoriteness is equivalent to a station's Preference One or P-1 listening.

We have found these two statistics, when viewed together, paint a very clear picture of the health of any given radio station.

An overview of the Oxnard/Ventura Bridge Ratings report follows:

 

Station Format Owner Favoriteness
KCAQ-FM CHR/Rhythmic Gold Coast
7.6
KXLM-FM Reg. Mex. Lazer 5.8
KHAY-FM Country Cumulus 5.7
KFI-AM Talk Clear Channel 5.7
KBBY-FM Hot AC Cumulus 3.9
KMLA-FM Reg. Mex. Gold Coast 3.6
KFYV-FM Hot AC Gold Coast 3.5
KLOS-FM Classic Rock    ABC 3.0
KNX-AM       News Infinity 3.0
KKZZ-AM Adult Standards Gold Coast 2.8
KOCP-FM Classic Rock Gold Coast 2.8
KROQ-FM Alternative Infinity 2.8
KRTH-FM Oldies Infinity 2.4
KSSC-FM Spanish Contem. Entravision 2.4
KVTA-AM Talk Gold Coast 2.2
KVEN-AM Oldies Cumulus 1.8
KHHT Urban AC Clear Channel 1.7
KLSX-FM    Talk Infinity 1.7
KLVE-FM Spanish AC     HBC 1.5
KTYD-FM Classic Rock Clear Channel 1.5
KSCA-FM  Reg. Mex. HBC 1.3
KPWR-FM CHR/Rhythmic Emmis 1.3
KCBS-FM Classic Rock Infinity 1.1
KKBT-FM  Urban Radio One 1.1
KCZN-FM Spanish AC Lazer 0.9
KDAR-FM Christian Talk Salem 0.9
KUNX-AM Spanish N/T Gold Coast 0.9
KRUZ-FM Hot AC Cumulus 0.9
KTWV-FM Smooth Jazz Infinity 0.9
KABC-AM Talk ABC 0.7
KIIS-FM CHR Clear Channel 0.7
KJEE-FM Alternative Montecito FM 0.7
KOST-FM AC Clear Channel 0.6
KYSR-FM Hot AC Clear Channel 0.6

Bridge Ratings was founded in 2003 by former CBS Vice President, Dave Van Dyke. The service is designed for medium and small market radio operators seeking a more reliable, frequent and affordable audience measurement service. Bridge Ratings reports are delivered weekly to subscribers. Bridge Ratings is located in Glendale, California. For more information contact Dave Van Dyke or Tamara Booth at 818.291.6420.

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