Instant Qualitative Research Product

For Immediate Release:
Tuesday, April 12, 2004

Bridge Ratings President, Dave Van Dyke, announced today the debut of the newest Bridge Ratings product, Insta-Q™ Instant Qualitative.

The Insta-Q™ product provides radio stations with immediate qualitative data which is advertiser specific.  Bridge Ratings collects spending history and intention within an advertiser’s target demographic and geography and then measures radio listening for that sample base for the market by daypart.   

“We’ve had tremendous positive interaction with the industry during our first three months.” explains Bridge Ratings President & CEO Dave Van Dyke. “And alongside interest for our highly accurate and affordable audience measurement product, more frequent, timely and customizable qualitative information is being demanded by the industry in markets of all sizes.”

Mining Bridge Ratings’ ability to quickly deliver audience data, Insta-Q™ allows stations to customize quick qualitative studies that are timed to immediate sales needs rather than depending on generalized market information that is months old.

“There are so many applications for this product.” continues Van Dyke. “If a station is having a perception problem with an advertiser, Insta-Q™ can go to the source – the market listeners – today – and confirm advertiser affinity. I wish I had had this product when I was running radio stations.”

“Insta-Q™ tracks radio listenership of an advertiser’s customer”, said Van Dyke.  “For the first time, Sales Managers can show clients not only how many of his/her customers the station reaches, but what dayparts they listen to and for how long.  And, perhaps most importantly, we can pinpoint a client’s consumers based not only on geography and demography but also based on purchase intention”, Van Dyke said. 

“Then we go even farther”, Van Dyke continued, “by tracking key consumers listening habits.  Insta-Q™ gives radio stations a real tool for proving they reach an advertiser’s customers”.

Insta-Q™ is available to radio stations immediately.

For more information contact Dave Van Dyke at 818.291.6420 or at dvd@bridgeratings.com. www.bridgeratings.com

Bridge Ratings, LLC provides continuous audience measurement reports and qualitative research to radio stations nationwide.  Founded in 2003 by former CBS Vice President, Dave Van Dyke, the company is based in Los Angeles, California.

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