The Problem:

Your station launches a new format in the middle of a rating book and might be forced to wait months before knowing if you are on the right track.

The Solution:

Bridge Ratings’ all new instant audience measurement tool.

Market Snapshot allows you to:

• Quickly assess market changes and audience shifts.

• Customize geographic, demographic or even format preferences of the sample.

• Make adjustments before your ratings are negatively affected.

• Give your advertisers greater assurance of your station’s success.

How Market Snapshot will give you the confidence to compete...

The Scenario:

You convert your struggling station or morning show to what you believe is a hot new format. Still months away from a conventional ratings report, you’re finding it hard to predict how the market is accepting the change.

The Usual Solution:

You stay the course monitoring listener feedback and event attendance as best you can, and hope for positive results in the next ratings book.

The Solution:

1. Bridge Ratings isolates your station’s key zip code, demographics – and even format preference targets giving you the most actionable sample possible.

2. Bridge Ratings quickly fields a random telephone recall study of your target.

3. Results are delivered to you within 72 hours of the final interview.

4. Market Snapshot reveals audience response to the new format is strong. You can move forward expecting positive results when the next ratings book is released.

Your sales department now has a real tool for signing advertisers who would otherwise have waited for the next rating book.

Market Snapshot. The Only Effective Tool For Determining Audience Patterns and Market Changes Before Your Competition.

Let Market Snapshot help you gain the confidence to compete. Call Bridge Ratings today to find out more!