Bridge Ratings LLC was founded in 2001 and is a media analysis corporation providing behavioral analysis of media consumers in the US, Canada, Mexico and Europe. Company clients include Emmis, Microsoft, Yahoo!, Amazon.com, CBS Radio, Cumulus Broadcasting and Clear Channel Communications as well as finance and media investment firms around the world.
Founded by broadcast executive Dave Van Dyke, Bridge Ratings had its roots as a radio ratings company positioned as an alternative to other services in medium and small markets. Bridge Ratings surveys were utilized as a bridge between the one or two annual surveys offered by other research companies.
The company transitioned to a media consumer analysis firm in 2003 when its study focusing on the impact of commercial interruptions on radio listeners revealed that stations lost as much as 25% of their listeners with every commercial beyond two in a row. This study became a template for future analyses of listener behavior.
Recent published studies include smartphone behavior, the impact of digital media on broadcast radio, "Streaming and its Impact on Media" and "The Growing Fatigue of Pandora users", "How Song Streaming Benefits Broadcast Radio." Media adviser to broadcast, Digital Radio Pure Plays, investment, financial advisors and legal firms.
Bridge Ratings Founder and President Dave Van Dyke’s extensive and varied experience in media has captured every facet of radio and Internet audience engagement. In radio, he has worked in a diverse array of positions including programming, management, sales, on-air, marketing and research for CBS, Infinity, ABC, Nokia and Westinghouse. Through his work with Bridge Ratings Dave is widely recognized for his ability to forecast and gauge media consumption across multiple platforms and to utilize field data to advise his clients. He is also known for his management of radio station rebuilding successes, taking underperforming radio properties and turning them into high cash-flowing corporate contributors.
Dave's work in music consumption behavior through on-demand streaming data has exposed a number of fallacies radio programmers have long-held to be truisms related to how radio listeners consume music both on-line and on-air. Through his consulting relationships with many Bridge Ratings clients, Dave has helped stations properly retune their approach to music exposure to better reflect true consumption.
Best known for its insightful media consumption analyses of broadcast radio, Bridge Ratings conducts several studies annually to determine the impact of a variety of media which compete for consumers' time. All of this data is rolled into the annual "Bridge Ratings New Media Gauntlet" report which shows the trends of behavior since 1998.
Bridge Ratings LLC
9 Corporate Park, Suite 240
Irvine, CA 92606
Dave Van Dyke, President & CEO