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Navigate the Future Blog

by Dave Van Dyke, President
Bridge Ratings Media Research

AI Tech in Podcasting

Dave Van Dyke August 12, 2024

Have you noticed the rapidly shifting digital content creation landscape, especially within podcasting? Artificial Intelligence (AI), one of the driving forces of technological advances sweeping across numerous industries, is playing a pivotal role. AI has even begun to impact how podcasts are produced, distributed, and received by listeners worldwide.

But AI's impact on podcasting is truly revolutionary: the shift away from static, traditional content creation towards dynamic, listener-centric production. AI can analyze listener preferences and engagement metrics to enable podcasters to create material that resonates on an even deeper level with listeners while building stronger bonds between podcasters and their listeners. As such, this technology also facilitates growth within the podcasting community itself.

With AI's sophisticated algorithms and machine learning capabilities at their disposal, podcasters now possess tools that streamline production processes, enhance audio quality, and open up new avenues of creative expression. Podcasting's revolution is here, thanks to AI; however, its impact will remain uncertain until tomorrow's podcasting landscape unfolds fully.

The Revolutionary Role of AI in Podcasting

Artificial Intelligence (AI) has unleashed an extraordinary shift in podcasting, changing it beyond recognition. Gone are the days when podcasting was solely about recording and uploading audio files; now, with AI taking hold, podcasting has become more accessible, efficient, and engaging than ever.

Of all AI applications redefining this space, automated transcription services stand out for their significant transformational effects. Here are some innovative ways that AI is automating once cumbersome processes.

Automated Transcription Services: Artificial intelligence algorithms have become capable of accurately transcribing spoken words into text with remarkable precision, making what was once an extremely time-consuming manual task a smooth one that not only saves time but also dramatically broadens access and reach of podcasts.

Accessibility: By including accurate transcripts in podcasts, they become accessible to a wider audience - including those who are deaf or hard of hearing, individuals who prefer reading over listening, as well as globalizing content by breaking down linguistic barriers and globalizing translation processes.

SEO Enhancement: Although search engines cannot index audio content directly, text can still be crawled and indexing of relevant transcripts can increase podcast visibility on search engine results pages (SERPs), driving more organic traffic towards its website or platform in an otherwise competitive digital space.

Content Repurposing: Transcripts offer the flexibility of transforming podcast episodes into blog posts, social media snippets or even full books - expanding its reach while opening up monetization opportunities.

When choosing an AI transcription service, podcasters should carefully consider several factors including accuracy, speed, cost, and integration into existing workflow. The most beneficial services will provide a balance of these features to create value that far outweighs their costs.

Automatic Error Correction: AI software can effortlessly identify and remove common recording mistakes such as awkward pauses, filler words ("ums"), and unintended background noises.

Sound Leveling: Ensuring consistent audio levels throughout an episode, especially when switching between segments or during interviews, has always been challenging. AI tools can automatically adjust volume levels, delivering a consistent and pleasant listening experience, a feat previously achievable only with extensive manual editing or professional audio engineering.

As AI technology advances, uses are set to become even more sophisticated, further empowering podcasters and enriching the audio content available to listeners globally.

← AI and Spotify: A Powerful ComboHow TikTok is Disrupting the Music Industry →

How On-line Playlisting Can Save Music Radio

For music programmers who have been utilizing on-demand streaming data to properly align their on-air music with true music consumption, here's some news: Playlisting has become the dominant way most music fans listen.

At Bridge Ratings we have been tracking music consumption through on-demand streaming services for over four years. We now share this data with our music radio clients seeking to properly align their on-air song exposure to their listeners' actual consumption.

In a typical year we process and analyze hundreds of millions of streams from across the U.S. and, more specifically, by market and station.

Over the past three years we have undertaken an analysis of music streaming consumption and learned almost immediately in the fall of 2015 that playlisting plays a significant role in the way the average person consumes music through on-demand streaming platforms.

Playlist is a term to describe a list of video or audio files that can be played back on a media player sequentially or in random order. In its most general form, an audioplaylist is simply a list of songs, but sometimes a loop.

What We've Learned

[More...]

Read the full article in the Navigate the Future Blog.

For further information or advisement contact Dave Van Dyke:  dvd@bridgeratings.com  |  (323) 696-0967

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