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Navigate the Future Blog

by Dave Van Dyke, President
Bridge Ratings Media Research

The Problem with Background Listening: Why Active Engagement Matters for Artists & Radio Listeners

Dave Van Dyke March 9, 2025

Radio and streaming platforms like Spotify shape listening habits.

For artists and radio, passive listening reduces engagement. One of the most striking problems is the dominance of background, or “lean-back,” listening—where music becomes a passive, mindless experience. This shift toward algorithm-driven, mood-based consumption raises critical concerns for listeners, artists, music culture, and even listeners themselves.

Background Listening: The Algorithm’s Dream, The Artist’s Nightmare

Background listening refers to music played with minimal engagement— for streaming users select a playlist (often algorithmically curated) and let it run, rarely paying attention to the artists, song structures, or lyrics. While radio doesn’t generally use algorithms to program music, the effect can still be the same. These are not albums or artist-curated projects but rather collections of songs assembled for a specific mood or function.

This type of listening is highly profitable for streaming services and may build longer listening occasions for radio. . Users stay on the platform for long periods, generating ad revenue (for free-tier listeners) and increasing retention for paid subscriptions. But for artists, it’s a different story. Background listening devalues their work by reducing songs to interchangeable sonic wallpaper, stripping away artistic intent and emotional connection.

Since royalties are paid per stream, not per minute listened, passive listening also means songs must cater to the algorithm’s preferences—shorter runtimes, immediate hooks, and a non-disruptive sound profile. This shifts the creative process away from artistry and toward gaming the system. This leads to a flood of homogenous, mood-driven music, where artists are less incentivized to take creative risks or build deep fan connections.

Active Listening: A Lifeline

On the other hand, active or “lean-in” listening involves engagement— good for artists - great for radio station loyalty. This kind of listening creates deeper connections between artists or radio stations and fans, fostering loyal audiences rather than passive consumption and recognition.

Engaged listeners are far more valuable than passive ones. These fans attend concerts, buy merchandise, and follow an artist’s career rather than just stumbling upon a track in a playlist. For radio engagement equals ratings and brand loyalty.

The Mindlessness of Passive Consumption

The problem with background listening isn’t just its impact on artists or music radio —it also degrades the listening experience itself. Music becomes a tool for productivity or relaxation rather than to be appreciated. This passivity makes music disposable, stripping it of its cultural and emotional significance.

While music has always had a functional aspect (background music in cafes, radio in cars), streaming services have taken this to an extreme. When playlists are designed to fade into the background, the artistry that makes music meaningful is lost. Songs become indistinguishable, and listening becomes a habit rather than an experience.

Which Is Better?

From an artist and radio active listening is unquestionably better. It fosters deeper connections, more sustainable artist careers, brand loyalty for radio stations vying for frequent use and daily listening occasions which can generate powerfully responsive audiences.

The streaming economy is built on passive listening, meaning artists and industry professionals must find new ways to encourage engagement—through storytelling, fan communities, and alternative revenue streams like live performances and direct-to-fan platforms.

Ultimately, the question isn’t whether background listening is inherently bad—it’s whether it should be the dominant mode of music consumption. When music becomes purely functional, artists suffer, and radio listeners lose the richness of an immersive, intentional musical experience.

← An Option to Mainstream Streaming Services?Spotify’s Playlist Ecosystem: The Mood Machine at Work →

How On-line Playlisting Can Save Music Radio

For music programmers who have been utilizing on-demand streaming data to properly align their on-air music with true music consumption, here's some news: Playlisting has become the dominant way most music fans listen.

At Bridge Ratings we have been tracking music consumption through on-demand streaming services for over four years. We now share this data with our music radio clients seeking to properly align their on-air song exposure to their listeners' actual consumption.

In a typical year we process and analyze hundreds of millions of streams from across the U.S. and, more specifically, by market and station.

Over the past three years we have undertaken an analysis of music streaming consumption and learned almost immediately in the fall of 2015 that playlisting plays a significant role in the way the average person consumes music through on-demand streaming platforms.

Playlist is a term to describe a list of video or audio files that can be played back on a media player sequentially or in random order. In its most general form, an audioplaylist is simply a list of songs, but sometimes a loop.

What We've Learned

[More...]

Read the full article in the Navigate the Future Blog.

For further information or advisement contact Dave Van Dyke:  dvd@bridgeratings.com  |  (323) 696-0967

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